How Aderhold Roofing Cut Admin Time by 90% With Terial
Aderhold Roofing is a nearly 40-employee commercial and multifamily roofing contractor in Florida. Their business ran across multiple disconnected platforms - inspection reports, service tickets, and invoicing each lived in separate systems, and the gaps were costing them clients. Since going live on Terial in July 2025, Aderhold has cut ticket admin time by 90%+, grown service ticket volume 50% year-over-year, pushed their win rate up 15%, and seen service margins climb 10 points in their first full quarter on the platform.
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Aderhold Roofing
Their previous platforms couldn’t keep pace: inspection to invoice spanned multiple systems, tickets went missing, and clients started walking.
- Ticket volume up 50% year-over-year: Processing nearly 50% more tickets daily with existing team.
- Win rate up 15 points YoY: Faster inspections and proposals are closing more deals before competitors can react.
- Admin time per ticket cut 98%: 10 hours down to 15 minutes each.
The Challenge
When the Software Started Costing Them Clients
Aderhold Roofing ran their service and production operations on software that worked - until it didn’t. The full workflow, from the first inspection call through proposal, job execution, and final invoice, was stitched across multiple platforms that didn’t share data. Inspection reports lived in one system, proposals in another, service tickets in a third, and invoicing in an entirely separate accounting program. When everything went perfectly, the process was manageable. When it didn’t, tickets disappeared.
The problem was especially acute in the service department, which Kaitlin McFadden managed. With close to 2,000 service tickets processed each year, the administrative overhead was staggering. If a field technician completed a ticket incorrectly, or if rain pulled a crew off a job before they could mark it done, the ticket effectively went missing. Finding it meant digging across disconnected systems, correcting data, reformatting reports manually in Adobe, and routing everything through billing in yet another program. Start to finish, a single service ticket could consume up to 10 hours of admin time.
On the production side, the same fragmentation slowed down estimating and proposals. Inspection reports weren’t turning around fast enough to close deals. Service tickets were getting lost before they could be invoiced. And the friction was showing up where it hurt most: clients started walking.
"We started losing clients and projects, and that was a huge red flag for me. We’re not going to allow one program or two programs to destroy our reputation."
The Solution
Why Aderhold Chose Terial
Aderhold evaluated several platforms before choosing Terial. They looked at Dataforma, ServiceTitan, AccuLynx, and one other option. None of them fit. ServiceTitan, despite its scale and funding, was heavily focused on residential and mechanical contractors at the time, and didn’t align with the commercial and multifamily workflows that define Aderhold’s business. The others lacked the depth across both service and production modules the team needed. For a company running a service department and a re-roof and new construction department as two distinct operations, the right platform had to handle both without workarounds.
Terial stood out because it was the only platform built for how commercial roofing contractors actually operate. The mix of service and production modules in a single system, combined with full commercial workflow support, matched Aderhold’s model precisely. Beyond the feature set, the team recognized something less tangible: Terial understood the industry. The platform wasn’t built for HVAC contractors or generic field service businesses. It was built for roofing, and that showed in every workflow, every report format, and every feature decision. Terial was, as Kari put it, “the only program that we found that aligns with our business model and what we needed in a company.”
Implementation was, in Kari’s words, “a breeze.” After two prior CRM and operations rollouts, this was by far the most efficient. A week of training was all it took to get the entire team live - admins, office staff, and field crews alike. There was no drawn-out transition, no resistance from technicians, and no fighting the software to fit how Aderhold actually works. People picked it up because it worked the way they expected. The team went from training to fully operational in days, and the results started showing up almost immediately.
“Terial was a third software program that we implemented for the CRM and for operations, and it was by far the most efficiently ran onboarding. The onboarding time period was short, but very comprehensive. We had a week of training, and then we were up and running on it.” — Kaitlin McFadden, Service Manager
Features
The Results
More Volume, More Wins, Less Admin Work
- Same/next-day invoicing rate up 86% in one quarter.
- Invoices out the door in under a minute, down from a multi-day process.
- Cash flow grew as billing finally caught up to the field.
“It takes me no longer than literally one minute to invoice things.” — Kaitlin McFadden, Service Manager
- Service ticket volume increased by 50% YoY.
- Opportunity win rate climbed 15 points YoY.
- All streamlined through Terial; no new admin headcount needed.
“It took a process that was taking upwards of 10 hours per ticket down to 15 minutes.” — Kari Aderhold, Owner
- Service margins climbed 10 points in the first full quarter on Terial.
- Live job costing lets the team catch and adjust margin risks early.
- No waiting on the accountant to know where margins stand.
“Having full control over our data and knowing that we’re looking at it in real time is, for a manager, a game changer.” — Kari Aderhold, Owner
“Having a partner in a program that’s very intuitive and has that growth mindset is allowing us to grow not only our service department but look at options for other branches and locations.”
Looking Forward
Aderhold is using their freed capacity to do something they couldn’t before: grow. With admin overhead no longer consuming the team’s bandwidth, the service department has room to scale, and Kari is actively exploring options for additional branches and new locations. The platform’s ease of adoption means new hires won’t require weeks of retraining - instantaneous setup and a day to get set up is now the expectation, not the exception.
The team continues to deepen their use of Terial’s job costing and dashboard features as they take on more production work across their commercial and multifamily portfolio. For Kari, the shift has been as much about partnership as it has been about software. Terial understood what the industry needed, built accordingly, and keeps growing alongside its clients.
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