Built from the field up, not the office down
Commercial roofing doesn't fit residential software or generic construction platforms. Your dispatch workflows, terminology, and operational realities are different.
You need software built for how you actually operate, not tools that make you bend your business to fit someone else's model.
If the field won't adopt it, the entire system fails. That single insight became Terial's foundation.
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Why we created Terial
We started with a radical premise: build from the field up. Design the mobile experience first. Make it so intuitive that crew members choose to use it, because it genuinely makes their work easier.
Then wrap that field-first core in the operational visibility and financial intelligence that owners and managers desperately need.
Today, Terial achieves 100% field adoption. We serve commercial roofing contractors around the country – companies serious about profitability, operational excellence, and building businesses that last.
What makes Terial different
Finally, software that gets field buy-in
Terial achieves near-universal field engagement because we designed the mobile experience to be faster than paper, simpler than spreadsheets, and more reliable than phone tag.
Real-time visibility that protects margins
Knowing you lost money after the job's done doesn't help you recover it. Terial's real-time job costing shows margin erosion as it happens – when material costs spike or labor hours exceed estimates.
Purpose-built for commercial roofing
Generic construction software forces you to bend your processes. Residential platforms push you into homeowner workflows that don't match your reality.
AI that enhances your team
Roofing is built on craftsmanship and relationships. Technology should amplify that. Terial's AI eliminates administrative friction so your people focus on profitable work.
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Who trusts Terial
Damschroder Roofing
Scaled bidding capacity by 20% with complete operational visibility and unified workflows.
Case study coming soon
“The QuickBooks integration is fantastic. My CFO and I were borderline giddy testing it because you can immediately feel how much smoother it makes our processes. Consider this a virtual high five and confetti cannon.”
“This is the first time in my career we’ve had 100% adoption from the field on a software, and that is HUGE for our team.”
“Kicking off our partnership with Terial has been a huge milestone for AMA. We finally said goodbye to spreadsheets and manual processes and stepped into a tool that truly supports our growth. The onboarding team made everything smooth, professional, and genuinely enjoyable.”
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“I’m still amazed we finally found a software platform our whole team is excited to use. 6 months ago I never would have believed we’d find a solution with great training, real support, and the tools to elevate both service and production. The Terial team made what should have been a difficult transition feel easy.”
“After testing multiple CRMs for commercial roofing, Terial was the clear choice and we couldn’t be happier. Everything flows naturally, our teams use every module, and we were fully operational by day two, which genuinely surprised us. The platform has made us far more efficient across service and production, delivering immediate ROI and becoming a true partner in how we operate.”
“Customer service is our top priority and the Terial team has shown they share those same values. Terial is an excellent system and one of the easiest I’ve worked with to date.”
“Our service gross margins have already increased by 20% in the past year since switching to Terial. It's made a measurable difference in how we operate.”
“The team behind Terial has been the best part of the entire experience. They listen, collaborate, and actually implement the ideas that matter to us. After struggling to even go live with a competitor, the difference with Terial has been night and day. Our team loves the CRM, the ease for production crews, and the structure it brings to service.”
“Terial was clearly designed for both roofing contractors and their customers. It's easy for our team to use, simple for our clients to understand, and is constantly evolving based on our feedback. It streamlines communication between the field and office, and their customer service is outstanding with fast, effective support.”
“Terial is the best roofing software we’ve used. It just works—and the support behind it is even better. The team is transparent, improves the platform every week, and helps us streamline everything from dispatching and reporting to invoicing and time tracking.”
“Terial’s interface is incredibly user friendly and their support team responds quickly whenever we need help.”
Case studies
Scaled bidding capacity by 20% with complete operational visibility and unified workflows.
Webinars
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Learn the CRM workflows top roofers use to keep deals moving and prevent follow-ups from falling through the cracks.
See recording
Built for how you operate
Whether you're service-heavy, new construction-focused, or just starting out – Terial adapts to your business model.
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Emergency response and 24/7 maintenance work
Commercial re-roofing and new construction projects
Balancing residential and commercial work
Scaling without operational chaos
Regional coverage with centralized visibility
Consolidate acquisitions without losing operational control
Terial vs retrofitted software
Generic construction software forces you to adapt. Terial adapts to commercial roofing.
Run your business on data, not guesswork
See exactly where every job stands financially as work happens. Know which crews are available without playing phone tag. Generate invoices the moment work completes. Make confident decisions backed by reliable data.
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